Guides

Straight answers about websites, web apps and AI search

The questions we hear most from business owners, answered in plain English, with examples from the sites we run.

How do I get my business recommended by ChatGPT?

What moves AI citation, in order of evidence, and what is a waste of money.

Read the guide Planning

Do I need a custom web app or a standard website?

How to tell which one your business needs, with real examples.

Read the guide Care and hosting

What does a website care plan include?

Backups, monitoring, renewals and security, and what to ask any provider.

Read the guide Pricing

How much does a website cost?

Our published prices for builds, care, hosting and support, and what moves the price.

See pricing Comparison

Wix or Squarespace, or hire a web designer?

When a website builder is enough, and when it is costing you customers.

Read the guide Problem

My web developer disappeared. What do I do?

Secure the domain, hosting and email, in the right order.

Read the guide Hiring

What should I ask before hiring a web developer?

Questions about ownership, scope, the build and life after launch.

More on AI search in the BusinessPulse resource library.